Great Canadian Song Quest

We launched the new Radio 2 campaign this week called the Great Canadian Song Quest and I have to say, I am pretty excited about the social media tool kit we provide on the site.

I [hope] I will never call myself a Social Media Expert or Social Networking Expert (I use the tools, but I drive a car too, and I’m not going to start pretending to be an auto mechanic either), but I think we are providing some pretty neat tools for CBC Radio 2 listeners to start their own campaigns for locations in Canada they would like to have a song written about… now I just really hope they use them!

The pieces I like best about the ‘Share your quest with the Rest‘ page are the templates we have provided for people to create their own Blogger OR WordPress blogs and the new UGC photogallery that CBC.ca is now using.

The twitter hashtags are a bit of an experiment.. I don’t use them that much myself, so we will see if that gets a lot of pickup and uploading a video about your favourite place in Canada also might be too much to hope for.. but you never know right?

Could be cool, could not take-off, no way of knowing. What I do know is that I like how far we’ve taken these tools we are providing, and I like where we stopped. I don’t think we went over the top, or tried to take on too much, this is just going to be an interesting experience to see what Radio 2 listeners WANT to do on the site.